They might sound similar, but fat reduction and weight loss are two very different things.

 When you start to gain weight, is because the fat cells are expanding, which it causes your waistline (and hips, and double chin, and thighs) to expand. When you eat healthy and exercise regularly, those fat cells shrink to give a slimmer and trimmer shape. If you stop those healthy habits, they will expand again, adding unwanted bulges. 

Losing weight doesn’t always lead to a more sculpted appearance

but fat reduction on specific areas can change the shape and contours of your body. After treating an area with CoolSculpting® the amount of fat cells is reduced; thus that specific area will not have again the capacity to expand as it's previous capacity.